What is a pull quote?
A pull quote is a short sentence lifted from an article or interview and displayed prominently, larger or set apart, to catch a skimming reader’s eye and draw them into the piece.
Pull quote examples
A good pull quote makes sense on its own and makes the reader want the rest. For example:
- From a customer interview: “We stopped arguing about the forecast and started arguing about the deals.”
- From a report: “Most stockouts started with a late delivery, not a spike in demand.”
- From a webinar: “If nobody acts on the standup, people stop writing it.”
Pull quote vs block quote
A block quote reproduces a longer passage from another source, usually indented, to cite it. A pull quote repeats a short line from the piece itself as a design element. The block quote is evidence; the pull quote is a hook.
How to choose a pull quote
- It must be self-contained, with no “this” or “he” that needs the sentence before it.
- It should carry a claim or a surprise, not a summary.
- Keep it under about 25 words.
- Quote exactly; never tidy up what someone said.
Pull quotes for social media
On social channels a pull quote is often the whole post, with a link to the full piece. Most sentences are not self-contained, which is why choosing well matters. AI Powered Content Repurposing pulls key quotes out of your source word for word, so a quote is always something that was actually said.
Last reviewed 2026-11-01.