Marketing

AI Powered Content Repurposing

Turn one long-form piece into a month of channel-ready assets.

AI Powered Content Repurposing is content repurposing tool for teams that want the reasoning shown, not hidden. Plans start at $19 a month with a 14-day free trial.

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One good long-form piece contains a month of channel content, and most of it never gets published because turning a 2,000-word article into a thread, a newsletter and five social posts is tedious work nobody schedules. Content Repurposing does the extraction deterministically — same input, same output, every time — which also means nothing is invented.

Extractive, not generative — and why that matters

This engine selects and restructures sentences from your source. It does not write new ones. That is a deliberate constraint with a real trade-off: the output needs more editing than a language model would produce, and in exchange it cannot hallucinate a statistic, invent a quote or attribute a claim you never made.

For regulated industries, technical documentation and anything carrying a byline, that trade is usually worth taking. Every sentence in every asset appears in your original, so review is checking emphasis rather than checking facts.

What one source produces

A single piece generates ten asset types, each shaped to its channel rather than the same text at different lengths.

Executive summary
The highest-ranked sentences in original order, so it reads as prose rather than bullets.
Social thread
Sequenced posts within character limits, each able to stand alone if seen in isolation.
LinkedIn post
A single professional-register piece with a hook drawn from the strongest claim.
Newsletter section
Edition-ready copy with a subject line and preview text.
SEO metadata
Title and meta description within length limits, built from the terms the piece actually covers.
FAQ entries
Question-and-answer pairs from passages that already answer an implicit question.
Pull quotes
Self-contained sentences that survive being lifted out of context.
Video script
Spoken-register restructuring with timing marks.
Email sequence
A multi-step nurture series, one idea per email.
Key takeaways
The claims a skim-reader should leave with.

Readability graded per channel

A LinkedIn post and a technical FAQ should not read the same way. Each asset is graded for reading level and flagged when it drifts from what its channel expects — dense subordinate clauses survive in documentation and die on social.

Tone control adjusts register across professional, conversational, bold and technical without changing the underlying claims, since the claims are your sentences.

How sentences are ranked

Extraction quality is almost entirely a ranking problem: which sentences carry the piece. The approach is TF-ISF scoring with structural adjustments.

  1. Segment into sentencesAbbreviations, decimals and quoted speech are handled so the text is not split mid-clause.
  2. Score by term salienceTerm frequency against inverse sentence frequency: words common in this piece but rare across its sentences signal the load-bearing ones.
  3. Adjust for position and structureOpening and closing sentences of sections carry extra weight, as do those immediately after a heading.
  4. Handle contrast clausesSentences pivoting on "but" or "however" usually carry the argument, so they are weighted up rather than truncated.
  5. Deduplicate by similarityNear-identical sentences are collapsed, so a summary does not repeat the same point in three phrasings.
  6. Reorder for the channelSelected sentences are sequenced to suit the asset — chronological for scripts, strongest-first for social.

The asset contract is a clean seam. If you later want generative output, `modules/content-repurpose/engine.js` is where a language model would be swapped in without disturbing anything downstream.

Who it is for

Solo founders and creators

One piece a week becomes a full content calendar without hiring anyone, and without publishing claims you did not make.

B2B marketing teams

Whitepapers and webinars broken into campaign assets, with every line traceable to an approved source document.

Agencies

Client content multiplied across channels, where deterministic output means a review pass is checking emphasis, not fact-checking.

Technical writers

Documentation into FAQs and release notes with terminology preserved exactly — the thing generative tools reliably get wrong.

AI Powered Content Repurposing terms explained

Content repurposing
Turning one piece into multiple channel-specific assets, rather than reposting the same text in several places.
Extractive summarisation
Building a summary by selecting sentences from the source. Cannot invent content; output needs light editing to flow.
Abstractive summarisation
Generating new sentences that paraphrase the source. Reads better and can introduce claims the source never made.
TF-ISF
Term frequency, inverse sentence frequency — scores a sentence by how many distinctive terms it carries relative to the rest of the document.
Readability grade
An estimate of reading difficulty from sentence and word length. Useful as a drift signal, not as a target to optimise.
Pull quote
A sentence lifted out and displayed prominently. Must be self-contained, which most sentences are not.
Tone register
The formality and stance of writing. Changing register should not change claims — only how they are delivered.

About AI Powered Content Repurposing

Paste a blog post, transcript or webinar and get back a social thread, LinkedIn post, newsletter blurb, SEO metadata, key quotes and a summary — each scored for readability and ready to schedule.

AI Powered Content Repurposing starts at $19 a month with a 14-day free trial. Castmagic Starter is $59 per month per account.

Frequently asked questions

What do I actually get from one source?

Up to ten assets: an executive summary, key takeaways, a numbered social thread, a LinkedIn post, a newsletter section with subject line, SEO metadata, pull quotes, an FAQ block, a short-form video script and a three-email nurture sequence.

Is every asset checked before I publish it?

Yes. Threads are checked against the 280-character limit, SEO titles against 60 characters and descriptions against 160, and every asset is graded for readability so you can see which ones need an edit.

Can I edit the output?

Every asset is editable, and your edit is stored separately from the generated original so you can always see what changed. Readability is re-graded as you edit.

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